THANK YOUI hope you're getting serious value out of your recent download "THE PERFECT REP"...

...AND if you're serious about taking your TRAINING to the NEXT LEVEL then you're going to want to read my latest training guide:


3 Simple Starter Secrets
That Set You Up For A
Lifetime Of Amazing Results
- Guaranteed! -


A Lean, Muscular Physique

A Way To Maximise Your Training Efforts

More Muscle, Confidence And Knowledge

Then don't even think about performing another set, rep, or cardio session without reading this very important message about the simple secrets overlooked by almost everyone that will lead you to the workout results you've been craving for years...

If you want to finally attain that lean, muscular body that has eluded you for years - without continuing to struggle - then this is the most important thing you will ever read...

Dear Fellow Warrior,

My name is Ben Salkeld, and I’ve been a personal trainer and coach to others for most of my adult life.

It wasn’t that long ago that I was struggling to get the gains I wanted at the gym. Heck, when I first started out getting into the gym and going through the motions they either seemed boring or a necessary evil, not something I overly enjoyed.

You see, until recently I thought only I had this “problem”.

That was until I teamed up with professional firefighter, natural bodybuilding competitor, fitness model and personal trainer, Mick Paddon to find he had some of the same thoughts I did.

It wasn’t until we sat down, and I fleshed out something for my exclusive 1-on-1 clients, that I discovered something called my MUSCLE PRIMER PROGRAM, but more on that in a moment...

Let me first take you back to 2002, where I had my first experience with the principles we're about to explain.

I was a young buck in my mid-20's. I was drinking, partying and enjoying myself...

I was in relatively good shape but it all changed when one day I was talking with some of my older co-workers.

Now, these guys were beasts of men who were in amazing shape.

They were talking about triathlons. (You know, those incredibly hard races that involve swimming, cycling and running long distances?)

One of the guys had been training for five years for something called the IRONMAN (which consists of a 2.4 mile swim, a 112-mile bike ride, followed up by a full, 26.2 mile marathon)...



They laughed at me when I said I'd join him in the race the following year!

At the time I wasn’t aware that a few weeks after this I would discover the 3 primers needed, to not only ensure that I enter and complete the Ironman with 18 months of training, finish under the elusive 11-hour mark...

...But to also have in my mind the best way to train your body in a way that it wants to train and finds pleasure in it.

I've used these same 3 principles to continue to improve my performances, physique, and have even used them in other aspects of my life such as business, and relationships.

They now form the core of what Mick and I teach to our 1 on 1 personal training clients and then watch them achieve astounding physical, emotional, and personal transformations.

Mick has used these same 3 core principles to break through a two year training stagnation.

He helped his personal training clients break through to new levels of leanness and muscularity - melting off stubborn body fat using the Muscle primer program.

To give you a screenshot of Mick’s achievements and how much of a big difference this primer was for him... (these are all the things he achieved AFTER implementing the muscle primer program)...

  • 1st place INBA New Physique competitor in the World Olympia 2014
  • 1st place IFBB NSW Men’s Physique 2013
  • 2nd place INBA Australian Men’s Physique 2014
  • Team Australia Representative at The Natural Olympia 2014
  • Men’s Health Magazine Top 6 Finalist for ‘2013 Man of the Year’
  • Nivea and Men’s Health Magazine ‘Face of Success 2014’
  • And finally achieved a lifelong dream of becoming a "Men's Fitness" cover model

Remember, Mick achieved all that after being stuck for two years straight with little to no results - even with years of experience, sacrifice and hard training.

As you’ll find out soon enough the breakthrough doesn’t have to happen after hitting a roadblock.

What you're about to learn is a very simple, yet overlooked set of principles.

That's the reason you see so many guys in the gym who look the same day after day, week after week and year after year regardless of how much training they do.

The three principles are easy to understand and very simple to implement.

So let's begin.

The 3 principles I uncovered and will reveal for you today were first used back in 2002 when I was training for the Ironman.

They didn’t have names but you can now call it the M.E.H principles...

They stand for:




Now, some people may believe that these 3 principles are easy to know once you know what they are but this isn’t true.

Each part has it’s own phase.

Let’s start with the first part...


Motivation is huge, if you don’t have it you’ll never get started and you’ll never continue going long enough for it to form into one of the later stages of success.

Now, my motivation for the IRONMAN was to beat my co-worker and take home the bragging rights.

But when the real work started, I felt like giving up, I’m sure you’ve been through this too. What kept me going was super-charging my motivation by adding some emotion to it all.

In my case it was crossing the finish line of that grueling Ironman race.

So I studied how to really embed the long-lasting, and easy to implement motivation techniques that would keep me stay fresh and excited about what needed to be done.

The little techniques are simple but when you apply them they bring in huge results.

This turns motivations into super-charged motivations that will help you build toward your goals, quickly and effortlessly.

Now, I can’t give you everything right now because I only share these with my high level clients BUT you can find out how to get them soon enough, I’ll just say that one neat little trick is called a motivational stack which spurs you forward.

The next, super simple principle is what most people overlook while trying to get that dream body.


Have you ever seen that person in the gym or in the park doing some exercise you can’t figure out?

It's very common.

Most people haven’t educated themselves properly and are far too scared to do so when it comes to working out.

You can copy a friend but you won’t get the same results as your genetic make up is very different. You need to be educating yourself properly so you can lay the foundation for massive results in minimum time.

As many questions that people have about exercising - there are probably twice a many about nutrition.

It's just real hard to decipher these days with all the confusion exactly what you should be doing in and out of the gym, what you should be eating, how much rest, and most people just seem to give up.

So you must be both motivated and educated before you ever try to workout to achieve the kind of results you have so desperately wanted for years.

But the last secret is perhaps the biggest and most important and is the real key to making everything work.

While you can be motivated and excited to do what's necessary to get amazing results,

And you can be educated about exactly what you need to be doing exercise and nutrition-wise...

You really must have this last principle in place which is...


Habits bring everything together, and once you understand this, your results will skyrocket.

Habits are formed through knowing about educated processes and how your personal body works, and then having a super-charged motivation to get the activated.

Remember I mentioned that having that motivation stack would come in handy later? Well this is that later.

What that initial stack does is create the necessary momentum to get you to a point where it becomes a habit, and once you’re educated, it’s a habit that will serve you rather than potentially hinder your growth and success.

It's the foundation of these 3 KEY PRINCIPLES:


...That will set you on the path to a lifetime of amazing results and that dream body you've only been able to imagine so far.



Everything I’ve shared with you so far is to help you understand the fundamental values of what I like to call the MUSCLE PRIMER PROGRAM.

fade-leftfade-rightMUSCLE PRIMER PROGRAM

The Muscle Primer is, by closest definition, a compact training guide. In reality it’s more like a book, and a coach all rolled into one that establishes the fundamentals in your health.

In this Primer Program we’re going to reveal the ins and outs of the 3 simple, yet powerful principles we’ve only touched upon...


My goal is to make sure that you set the foundations for your workouts perfectly before you do anything else. Whether you’re only starting out or already training, these principles will help you explode your results.

With the information inside the Primer, you'll never have to think about what's next... Whether it's when to rest, what to eat, or how to train.

We've laid it all out for you in this compact guide.

Just crack open the Muscle Primer Program and you'll know exactly what to do and when.

We've taken all the guesswork out of laying the foundation for amazing workout results.

Inside You Will Discover...

  • How to continually set simple and attainable goals that you WILL achieve!
  • The right way to monitor your progress so you understand what little tweaks you need to make for massive growth.
  • Which muscles you must focus and and in which combinations - never again will you have to worry about what to do to get the best results.
  • The insanely simple way to perform the perfect repetition. (Reap the rewards and results of perfect form)
  • The 3 most important key habits you must start with and how to lock them into your life PERMANENTLY.
  • The super-easy "block-out" method to plan your day which can be applied to everything in your life.
  • And So Much More...

fade-leftfade-rightWhat Our Members Are Saying...

I've been lifting for over 8 years, and can honestly say I've made the most progress in the last 6 months due to the MUSCLE PRIMER PROGRAM. It wasn't easy going back to the basics, but I stuck with it and am now reaping the rewards.


This program is changing my life! It's going better than any other program I've tried. The information is easy to follow and it has changed the way I look at training forever!


My body has changed so much to the point I'm confident to take my top off in public. More please!


I've always had trouble sticking to a program. I have fallen in and out of poor habits all my life. Since implementing some of Ben's strategies through his programs I've been able to stick to the plans recommended, create new habits and maintain the physique I've only ever dream about.


fade-leftfade-right“So Ben, what’s it going to cost me?”

- ONLY $7! - 

Look, the only way you get all the information I’m sharing with you is by joining my 1 on 1 coaching program and to live in Australia. (I don’t imagine you’d want to fly out to Australia to see me?)

So I broke down everything just for YOU into my MUSCLE PRIMER PROGRAM so it's a consumable ebook.

To get me to teach you anything is usually going to cost you a few hundred dollars, as it's information only our private personal training clients get once they work with us.

The reason I’m offering this to YOU however is simply because I get emails on a daily basis asking for help and I can’t get back to everyone right away. Also, I genuinely want to help guys be the BEST they can be!

I also know the power of working with people and having someone giving you the Right information vs the wrong information.

That’s why I designed, broke down, and rebuilt my MUSCLE PRIMER PROGRAM just for you.


Don't let 25 cents a day hold you back from achieving your dream physique. For quarter a day for the next 28 days (The program within the PRIMER runs for 4 weeks) you will learn how to train smarter, get more out of your nutrition, achieve goals and set habits to become the man you've always desired to be.

Yes! I want to enroll in the Muscle Primer Program Now...

Add to Cart - Just $7!

Your investment to get started today
is a ONE TIME payment of...

Normal Price: $27.00
Your Price: $7

YES, I want in! I want access to the “MUSCLE PRIMER PROGRAM” right now.

That's right, for the cost of 3 scoops of your favorite protein powder you’re getting all the benefits and full access to my MUSCLE PRIMER PROGRAM.

Your purchase is 100% Risk Free.  If you’re not happy for any reason, simply let our friendly support team know and we’ll happily refund your money...

fade-leftfade-rightWhy Only $7?

I'm only charging $7 for this report, and not giving this report away, for 3 reasons:

  • $7 puts the report within reach of the vast majority of people. It's not too expensive for even the humblest beginning.
  • Anyone who's not serious enough about their health in 2015 to invest $7 into this report isn't going to take the time to use the methods laid out in the report anyway.
  • Anyone who is serious enough to put down the price of a fast food dinner and buy this report has the opportunity to build the body they’ve dreamed of this quarter.

If you’re still wondering, “$7 is so cheap! What’s the catch?”, then you need to re-read the 3 reasons above and add “Because I SERIOUSLY Want You To Take ACTION!” as reason number 4.

fade-leftfade-rightHere's What To Do Next...

Click the order button below and you’ll be taken to our secure check out page where all you have to do is enter your regular details and you’ll receive instant access to the MUSCLE PRIMER PROGRAM.

Enhance Your Training & Physique Today

YES, I want in! I want access to the “MUSCLE PRIMER PROGRAM” right now.

Normal Price: $27.00
My Gift To You: $7

Your purchase is 100% Risk Free.  If you’re not happy for any reason, simply let our friendly support team know and we’ll happily refund your money...

If for whatever reason you aren’t 100% satisfied while implementing the MUSCLE PRIMER PROGRAM then email me through our support email: and I’ll personally guarantee to refund you fully in 60 days.

See you on the other side,


Ben Salkeld
Head Coach, Trainer, Mentor and Life Transformation Expert

P.S. Remember, you could go through the next few weeks, months, and even years of your peak performance evolution, experimenting with things and wasting precious time, only to hit a wall, or you could build a strong foundation so when you hit that wall, you’ll blast through it with ease and confidence.

fade-leftfade-rightPROGRAM FAQ...


    A.The MUSCLE PRIMER PROGRAM is 100% downloadable, meaning that as soon as you make your payment you will have access to your new program to download and print.


    A.Yes, we’ve created the MUSCLE PRIMER PROGRAM with 4 days of resistance training and 1-2 days of HiiT training. The training has been created to help create a solid base for those that decide to join the full 12 WEEK SHRED PROGRAM. The program also includes an introduction to HiiT and how to ensure you get the most out of your cardio.


    A.I’m a guy who genuinely wants to help other guys just like me become the best they can be. I love this space, I love the way I feel when I’m in great shape and I want to help as many guys as possible do the same. It’s my personal GOAL to MOTIVATE and EDUCATE 100,000+ men to kick-start their new elite life transformation. A transformation that will set them up for success down the track, a transformation from the AVERAGE to the BEST! And so I’m making my teachings as affordable as possible so I can ensure every guy has the opportunity to take part.


    A.Great question. The reason why I’ve put a very small fee on this MUSCLE PRIMER PROGRAM is to do with commitment. You see, if I made this free I know that 95% of the guys that download it won’t use it. Sure they might have good intentions and start the program, but after a few days to a week, when old habits take back over and life is ‘happening’ the information in here gets lost and forgotten. By attaching an affordable ‘fee’ to the program creates a more powerful ‘commitment’ between YOU and the program. It means that you’re ‘financially’ committed to following through the teachings outlined in the MUSCLE PRIMER PROGRAM.


    A.Of course, however if you want to maximise your ROTI (Return On Time Invested) into your training then you will need to change up the program. If you continue to do the same training week after week your body will adapt to that training, to those movements and eventually you’ll plateau. So my advice would be to cycle this program, whereby let’s say you run the full 12 WEEK SHRED PROGRAM, you could run the MUSCLE PRIMER PROGRAM at the end of the 12 WEEK SHRED PROGRAM. This will give you a chance to re-align how you train and ensure you’re maximising your ROTI. Think of it like driving a car, you need to take it in for a service and a ‘tune-up’ time to time to ensure it’s working to it’s maximum potential.


    A.Yes, this program can be used by females. The reason why it’s male focused is that I’ve been working the male space my entire fitness career and as a ‘male’ I understand the ins and outs of our set-up, what makes us tick, what role our hormones play and how to ensure we as men can get the most out of our training. I unfortunately don’t have that level of knowledge when it comes to the world of females. The training outlined in the MUSCLE PRIMER PROGRAM however is sex agnostic, meaning that either men or women can get a lot out of this program.


    A.The MUSCLE PRIMER PROGRAM was created after a lot of feedback from my clients who told me they’d wished they had a way to set themselves up to maximise what they’d get out of the full 12 WEEK SHRED PROGRAM. A number of clients who jumped straight into the 12 WEEK SHRED PROGRAM were training with poor form and bad habits and I found that by midway through the program they were really struggling physically and mentally. SO… I created the MUSCLE PRIMER PROGRAM to help set them up for future success.


    A.Like everything in life, there are always ‘choices’. In short – NO you don’t have to do the MUSCLE PRIMER PROGRAM before the 12 WEEK SHRED PROGRAM.


    A.We’d love to hear from you! Please email the team on 12weekshred[@]gmail[dot]com

    Please feel free to get in touch through our contact page – click here